ART

Art & Fiction project
The Granddaughters Of the Witches They Couldn’t Burn




Introduction



Concept 

A film that reflects the feminine and its archetypes in the social counter culture.


The concept is to create a contemporary atmosphere of the witches culture, analyzing how scared our society is of the empowerment and freedom of women, using the day and night to bring this duality of the world and the personality of the characters, good and bad, playful and deep.
A mixology that only women can hold.



Concept
Men feared the women who were thinkers, who attract and seduced, who inherited a intelligence and independence beyond their capability, testing their faith.
So they burned them.
They taught children to fear these women, but not the men who burned them.  
Witches.. or feminists.. they still fear them.



Concept Storboard
First scene

Lighting cigarette on fire, nude or in rag looking underwear

(The idea is that when witches were burned, they entered a portal to the future, they didn’t die. Feminists now are the witches from the past)





Second scene

She’s in the front of the house walking naked, you can see the other witches sitting on the windows, with modern clothes, waiting for her.




Third scene

She’s in the front of the house walking naked, you can see the other witches sitting on the windows, with modern clothes, waiting for her.









Day scenes

We will portray the modern witches with a lot of freshness and seduction, independence, and the freedom of the revolutionary women of today.



Night scenes

We will play with a mixture between old school and modern witches. The myth says that the witches used to dance naked under the full moon light, around a fire to regain magical powers. Each witch represents an element (fire, water, air, earth).



Styling Mood


by Fanélie Patras




#Representation — 
São Paulo
#Fashion —
Cavallaria’s Atelier 
contact@cavallaria.com


#Advertising —
Iconoclast Brasil,
Alonso@iconoclast.tv
Elisa@iconoclast.tv




Paris
#Advertising —
#BrandExperience —

Art Bridge 
olivier.bassuet@artbridge.fr